sashika.com

I turn product ideas into testable hypothesis, UI mockups, copy, and test scenarios. I conduct analysis and customer interviews, using Lean UX methodology.


Principles

If I could summarise all my work experience into a few sentences of borrowed wisdom, that would be these three quotes from my favourite thinkers and software makers.

Life's too short for bad software—Peldi Guilizzoni, Balsamiq

Get out of building—Ash Maurya, Leanstack

Every project needs its own methodologyAlistair Cockburn

About

My name is Sasha Maximova, and I call myself a Lean UXer, a communicator, a product starter—and since this year, a digital publisher.

I've been creating online products for more than 20 years, specialising in web-based tools — like a continuous integration server, an issue tracker, an information organiser, an outliner, financial applications.

I love working with teams - developers, designers, financial risk management or marketing automation people. But my main focus is always the product and its customers. Digging out the real problems the product has, interviewing customers, prototyping, presenting and testing the changes - all to ensure the product success.

Very often a question of 'what to fix' in a product, which features to add, or whether there is a market need for the product at all, can determine the whole process of development. And very often these questions are solved based on political games inside the company - or on the sheer enthusiasm of the founders. My job is to take out the guesses and lay a solid ground for understanding what problems the users have and what kind of digital solution they need.

If it sounds like what you need, I'd be glad to contribute my bags of experience to your project. Let's talk!

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